What kind of media
institution might distribute your media product and why?
R&B is a hard music genre to compete with, this is why I think an independent label would be less likely to sell as many copies of my magazine than a more established
company would. The competition would difficult but, because my music genre is old skool R&B it may give it an advantage,
sales wise.
A good company that I think would create sales for
my magazine is IPC. IPC distribute to a range of different stores such as, WHSmith, HMV, Esso, Tesco. So if my target audience don’t shop at
one store they can find my magazine at another. Also because there is a slight
age gap between the youngest and oldest audience they will be able to access
the magazine easily (i.e.) a 23 year old buying ‘UPTOWN’ at Esso when
he/she is filling up petrol-so it has a certain convenience for them.
IPC is
a global company so they would be able to distribute my magazine across the
world, this would make the sales increase. Because the magazine may be well
known it can create an international platform and get more established artists to appear on the cover and this will have an profit increase.
The target
audience also made me realize how I would price the magazine; as most
would be in education money would be limited. My magazine would retail at
£2.50 with 72 pages without ‘freebees’ however, it did have extra pages as an
alternative. I thought that the pricing was reasonable and that there
would be consistency as readers may continue to purchase the monthly
issue.
At £2.50 I think that my magazine is reasonably priced and will increase
profits. At £2.50 for a monthly issue my target audience will be able to access
it every month. I considered the pricing carefully as my target audience will
most likely be in education and due to the economy the older audience may not
be able to afford it.